Sentient International, a group of independent corporate and trust services providers, are delighted to announce the appointment of a new Managing Director to its operation in Hong Kong.

Alex Bush has been appointed as Managing Director of Sentient International Limited, registered in Hong Kong, no. 2740147, which was granted its license to provide trust or company services in Hong Kong earlier this year.

Alex, a qualified Chartered Accountant, worked for Sentient International as a Client Services Director in the Isle of Man, before relocating to Hong Kong and assisting with the establishment of the new Asia operation.

Over the last 15 years, Alex has amassed a rich mix of financial and commercial experience, with particular expertise in supporting entrepreneurial businesses through astute financial and strategic management.

Alex specialises in Commercial Management, Corporate Structuring, Financial Reporting, Corporate Finance and Financial Planning & Analysis, skills which he has utilised across varied sectors during his career, including Financial Services, Aviation, Energy and Property.

Commenting on Alex’s appointment, Owner and Group Managing Director, Paul Murtagh said: “We are delighted to announce Alex’s appointment as Managing Director to our Hong Kong operation, which highlights our ongoing commitment to growing and developing our brand and business in Asia.

“With a wealth of international experience working with Public Companies and Family Offices, Alex will play an integral part in Sentient International’s business development and operations across South East Asia. I have no doubt that he will be an invaluable addition to the board of Sentient International Limited in Hong Kong and will be key to building on the milestones already achieved since our Asia operation’s inception less than 12 months ago.”

The Asia operation was established earlier this year as part of Sentient’s wider growth strategy and to complement the existing operations in the Isle of Man and Malta. The new office has naturally expanded its service proposition and positioned them to better serve new and existing clients.

Prior to joining Sentient International, Alex worked extensively with Public Companies and was involved in raising finance, presiding over international finance and regulatory reporting functions spanning multiple geographies, project modelling growth opportunities, and improving financial governance to ensure continued compliance with stock exchange and jurisdictional rules.

He has also directed initiatives in multiple start-up environments relating to management reporting, financial controls, corporate governance and compliance alongside successfully negotiating new finance and implementing financial controls and reporting structures.

During this time, he served as a key member to leadership teams founding new businesses.

Commenting on his new role, Alex said: “It is an exciting time for Sentient International. I look forward to continuing the work we have started in building and developing new relationships within the Asia Pacific market and to growing our operation here as part of Sentient’s wider growth strategy.”

With a solid track record of over 30 years providing bespoke international business solutions to a broad spectrum of international clients, between them, the three Sentient companies offer a full range of services in the corporate and trust arena. With in-house expertise and experience in a number of niche industry sectors, including: Aviation, Fintech, Natural Resources, Property, Shipping and Yachting, Sentient can provide a full suite of back office and ancillary services to both corporate and private clients.

For more information on the full range of services provided by Sentient, please visit or email

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